Sephora, Official Partner of the Paris 2024 Olympic and Paralympic Torch Relays
As Official Partner of the Paris 2024 Olympic and Paralympic Torch Relays, Sephora is putting sports and beauty together on the podium with a series of special events that embody the values of inclusion and diversity championed by the Maison.
Sephora launched its “Soufflerie” activation on May 23, giving people a chance to win both Olympics tickets and beauty products at 46 stores along the Olympic and Paralympic Torch Relay route. Sephora is also inviting the public to celebration zones in four major cities: Bordeaux on May 23, Nice on June 18, Lille on July 2 and Paris on July 14. Experiences in the celebration zones include discovery tours of Sephora, artistic co-creation activities and makeup services.
The Paris 2024 Olympic and Paralympic Torch Relays are a unique opportunity for LVMH and Sephora to celebrate their talents – Artisans of All Victories of the LVMH Group in their many roles – as well as their remarkable heritage sites across the country. More than 200 employees of LVMH and its Maisons have been selected from throughout France (workshops, stores and production sites) for their exceptional social, environmental, sports or community engagement, and are participating in the Paris 2024 Olympic and Paralympic Torch Relays. This is a great way to bring together talented people from the vast range of professions and business sectors within LVMH and reach out to the public across France.
LVMH and Sephora are hosting inclusive celebrations along the Paris 2024 Torch Relay, resonating with the Group’s mission, “The Art of Crafting Dreams”.