Legal

POLICY REGARDING PERSONAL DATA PROTECTION AND THE USE OF COOKIES

Last updated: June 2024

The purpose of this policy regarding personal data protection and the use of cookies (hereinafter the “Data Protection Policy” or the “Policy”) is to provide visitors and users (hereinafter “You”) of the website at https://the-maison-of-all-victories.lvmh.com/en (hereinafter the “Website” or the “Site”) with information concerning the processing of Your personal data (hereinafter the “Personal Data” or the “Data”) by Moët Hennessy, a société par actions simplifiée [simplified joint stock company] with capital of €428,730,036, whose registered office is at 24-32 rue Jean Goujon, 75008 Paris, and which is registered at the Paris Commercial and Companies Registry under the number 338 228 414 (hereinafter “LVMH”, “We”, or the “Company”).

We attach great importance to the to the protection of Your privacy and Your Personal Data.

This Policy describes how Your Personal Data will be processed by LVMH (hereinafter the “Processing”) and the rights You have concerning the protection of Your Personal Data.

This Policy may be amended, particularly in the event of new Personal Data processing. It is therefore suggested that You consult this page regularly to ensure that You agree with any amendments. Notice of any significant change will be specifically communicated.



1. WHAT IS “PERSONAL DATA”?


Personal Data means any information or set of information that makes it possible to identify You:

directly (e.g. Your first and last name, e-mail address, etc.); or

indirectly (e.g. a unique identification number, telephone number, IP address, etc.);

as well as any information relating to an identified or identifiable person.



2. DATA CONTROLLER AND DATA PROTECTION OFFICER

2.1 Who is the data controller?


The data controller is the entity that determines the purposes and means of Processing of Your Personal Data, and which is responsible to You for complying with the applicable personal data protection regulations and legislation (hereinafter the “Data Controller”).

The Data Controller responsible for Processing the Data necessary to achieve the purposes described in Article 3 is the Company:

Moët Hennessy, a société par actions simplifiée [simplified joint stock company] with capital of €428,730,036, whose registered office is at 24-32 rue Jean Goujon, 75008 Paris, and which is registered at the Paris Commercial and Companies Registry under the number 338 228 414 (hereinafter “LVMH”, “We”, or the Company”).


2.2 Who is the Data Protection Officer?



LVMH has appointed a Data Protection Officer (hereinafter the “DPO”) who is Your main contact for any questions concerning the processing of Your Personal Data.

The DPO can be contacted:

using the contact form available at https://www.lvmh.fr/contact/, under “Personal data”; or

by letter sent to the following address: Délégué à la Protection des Données Personnelles de LVMH, 24-32, rue Jean Goujon, 75008 Paris, France.



3. WHAT PROCESSING OF YOUR PERSONAL DATA WILL TAKE PLACE?

3.1 Which of Your Personal Data will be processed by the Company?


Appendix 1 of this Policy contains a list of the Personal Data processed in the context of each of the purposes described below.


3.2 How are Your Personal Data collected?


We collect Your Personal Data using the Cookies described in Article 6 and Appendix 1.


3.3 Are You obliged to provide Your Personal Data?


The Data necessary for the Company to achieve the purposes are described in Appendix 1.


3.4 What are the legal purposes and grounds for the Processing of Your Personal Data?


In accordance with the applicable personal data protection regulations, We only collect Personal Data when We have legal grounds for doing so.

The Processing carried out is intended: to facilitate Your browsing on the Site; and

to compile visitor and website audience statistics; based on Your consent; and in the case of the Cookies that are strictly necessary, to enable the Site to function; based on Our legitimate interest.



Who has access to Your Personal Data?



In general, Your Personal Data are accessible:



Within the LVMH Group:

To the Company’s Institutional Communication Department and Financial Communication Department for the purposes of handling Your requests and questions; and



Among third parties:

·       To Our subcontractors and service providers involved for technical reasons (such as the security or maintenance of the Website), or to technical service providers, providers of anti-spam and anti-bot services, etc;

·       To any authority, court or other third party when such communication is required by law, by virtue of a regulatory provision or court decision, or when such communication is necessary to protect and defend Our rights.

3.6 How long will Your Personal Data be kept?


Your Personal Data will be kept for the period necessary for the purpose for which they were collected, and in any event, will be destroyed when that period expires.

Appendix 1 contains details of the periods for which Your Personal Data will be kept.



3.7 Transfers of Personal Data outside the European Economic Area


The Company will process Your Data in France. However, We may use certain service providers located abroad, or who themselves use subcontractors located abroad, including outside the European Economic Area (“EEA”) in countries whose data protection regulations differ from those applicable within the EEA.

Your Data will only be transferred outside the EEA with appropriate safeguards in place that comply with the applicable data protection regulations.

Details of transfers of Your Personal Data by the Company are provided in the table attached in Appendix 1.

On request, We will provide You with a copy of the safeguards applicable.



4. WHAT ARE YOUR RIGHTS CONCERNING YOUR PERSONAL DATA?



You have the following rights:



·       Right to information: You have the right to obtain clear, transparent and understandable information about how We use Your Personal Data, and about Your rights;

·       Right of access: You have the right to access the Personal Data about You that we hold;

·       Right to rectification: You have the right to have Your Personal Data corrected if they are inaccurate or outdated, and/or to add to them if they are incomplete;

·       Right to erasure/right to be forgotten: You have the right to have Your Data erased or deleted. However, this right may be limited on legal grounds or by Our legitimate interest to retain Your Personal Data;

·       Right to object: At any time, You can ask to stop receiving Our communications about Our offers, news and events. In particular, You can use the hypertext link provided for this purpose in every e-mail or communication that We send to You. You can also ask to receive non-personalised communications about Our products and services;

·       Right to withdraw consent at any time, in the case of Processing of Data based on consent: You can withdraw Your consent to Our processing Your Data, where such Processing is based on consent;

·       Right to Data portability: You have the right to move, copy or transfer Your Data that You have entrusted to Us, to another data controller. This right only applies to Data whose Processing is based on the performance of a contract or on Your consent, and which are carried out using automated means.



You are reminded that in accordance with Article 63 of Law no. 2016-1321 of 7 October 2016 for a Digital Republic, any person may give directions concerning the retention, deletion and communication of their Personal Data after their death. It is Your responsibility to have such instructions implemented.


5. HOW IS THE SECURITY OF YOUR PERSONAL DATA ENSURED?


In accordance with applicable French and European legal and regulatory requirements, the Company takes technical and organisational measures to ensure the security and confidentiality of Your Data.

As required by applicable personal data protection regulations, the Company requires its service providers and subcontractors to commit in writing to provide guarantees, and to take adequate security measures, to ensure the protection of the Personal Data that they have undertaken to process.

However, the Company cannot control all the risks associated with the operation of the internet, and draws your attention to the existence of risks inherent in the use of any website.



6. COOKIES



For more information about cookies, and in particular the types of cookies and their different purposes, please refer to Appendix 2 of this Policy.



7. HOW CAN YOU CONTACT US IF YOU HAVE ANY QUESTIONS OR COMPLAINTS?


If You have any questions about this Policy, if You have a request to exercise Your rights, or if You wish to make a complaint about Your Personal Data, You can contact Us in the following ways:

using the contact form available at https://www.lvmh.fr/contact/, under “Personal data”; or

by letter sent to the following address: Délégué à la Protection des Données Personnelles de LVMH, 24-32, rue Jean Goujon, 75008 Paris, France.




APPENDIX 1 – DESCRIPTION OF THE PROCESSING OF PERSONAL DATA COLLECTED USING COOKIES


WHAT IS A COOKIE?


A cookie is a small computer file, a tracker, put in place and read, for example when consulting a website, reading an e-mail, or installing or using software or a mobile application, regardless of the type of terminal used (computer, smartphone, e-reader, video game console connected to the Internet, etc.), (hereinafter “Cookies”), whether You are authenticated or not.

They have many uses: to memorise your customer ID with a merchant site, the current content of your shopping cart, the language in which the web page is displayed, to serve as an identifier to track your browsing for statistical or advertising purposes, etc.


WHAT COOKIES DO WE USE?

“First-party” cookies



These Cookies are placed by the Site, more specifically on the Site’s domain. They can be used to make the Site work correctly, or to collect personal data in order to track user behaviour and for advertising purposes.



2.1.1 Cookies that are strictly necessary for the site to work



These Cookies enable You to use the Site’s main features, facilitate browsing, and are necessary to make online purchases. They do not require Your consent.



2.1.2 Other first-party cookies


These Cookies will only be placed if You consent to them.


“Third-party” Cookies

These particularly include statistical analysis cookies, which collect information on browsing on Our Site, and thus help Us to improve Your user experience and adapt the services to Your preferences. There are also advertising cookies, intended to personalise and/or improve content and browsing by offering You services that may be of interest to You on other websites.

Name of the CookieIdentity of the Data ControllerCategories of Data collectedPurposesConsequences of acceptance or refusal of Cookies
LanguageFunctionalUser’s choiceRecord the language choiceRecord the choice
TutorialFunctionalUser’s journeyRecord the view of the tutorialRecord the path
MedalsFunctionalUser’s journeyRecord the collected medalsRecord the path